How this Newsletter Changed My Career Over 4 Years

+ feeling 32

šŸŽˆ I turned 32 yesterday, and this newsletter turned 4!

But the silly thing isā€“ I almost didnā€™t even start this newsletter because someone else I followed on social media was already writing a newsletter about personal and professional growth.

To reiterate: I almost didnā€™t start one of the most meaningful and transformational projects of my career because I thought one other person had cornered the market and no one would care about my thoughts on the matter.

Imposter syndrome be damned, I forced myself to create the Substack account anyway, and in July 2020 I sent a newsletter about reconnecting with your true self to about 40 friends and family members.

(You can read that very first post at the end of this issue!)

What I didnā€™t know four years ago was that the act of committing to, drafting, publishing, and sharing this newsletter publicly would change my career for the better in so many different ways.

Just some of the opportunities that have come from clicking ā€œpublishā€ semi-regularly for the past four years:

  • Speaking & hosting opportunities

  • Incredible mentor relationships, like with Jodi Katz, whom I interviewed on a panel in 2022 and still connect with as both of our careers expand

  • Deeper friendships and collaborations with other creators, like Allegra and Sam

  • Free support when I really needed it, like a comped membership to a coworking space after I was laid off, because the Community Manager was a reader!

  • Organic business growth- once I established myself as an authority, the right clients could decide I was the right coach to work with based on my thought leadership and approaches to career fulfillment (no ā€œexpertā€ is the right person for everyone, so itā€™s great that this newsletter can help readers self-select into choosing me as their guide).

  • Deep self-knowledge, which is a requirement to keep developing my own ideas and opinions that ultimately turned into my career coaching practice, and my future book!

  • Confidence to pitch myself for bigger opportunities! The reps that Iā€™ve put in over the past four years give me confidence- and context- that I belong in rooms Iā€™m super excited about.

To think I almost missed out on all of that, just because I was comparing myself to someone else!

Sitting on your own idea, but too caught up in the mindset drama to launch?

Here are 3 steps to kick into momentum with your own content:

  1. Decide which style of communication comes most naturally to you (the less friction, the fewer excuses)- speaking, writing, drawing diagrams? Do whatā€™s easy for you, donā€™t make it more complicated than it needs to be.

  2. Build the habit for you firstā€“ start the newsletter, the TikTok account, the podcast, but donā€™t invite anyone to follow just yet. Just focus on getting drafts in the bank in order to build the habit of creating and uploading, knowing that the stakes are literally zero since no one knows it exists yet.

  3. Once youā€™ve got a few test pancakes in the fire, choose the ones youā€™re most proud of, make them public, and let your people know where to find them. By then, youā€™ll have worked out some of the kinks, gotten into a groove, and content ideas will be coming in more easily.

And now, hereā€™s that very first newsletter issue from July 2020:

ā€œMore Youā€

Good morning, good afternoon, goodnight. Iā€™m here to talk about moreā€¦ you.

More me.

Backing up. Itā€™s March 1, 2020. ā€œThe virusā€ is still only a passing topic to fill a lull in conversation, not the main debate. Iā€™m gathering with about nine other women at a friendā€™s home in the Inner Sunset of San Francisco. 

Weā€™ve been meeting like this at the start of every month, usually in someoneā€™s home, sometimes on the beach, always surrounded by finger foods and reusable cups filled with wine and seltzer. 

Weā€™re here to celebrate the rosh chodesh, or the start of a new Hebrew month marked by a new moon. Together, we take this monthly opportunity to reflect on, and share stories about, modern spirituality. 

With some mingling and noshing out of the way, we settle into various cushy spots around the living room and dive into the topic that this monthā€™s appointed facilitator has chosen: Identity

No biggie. 

The specifics of how she landed on this prompt escape me now, but she pauses before asking the room pointedly, 

ā€œWhat would it mean to be more you?ā€

I wait for her to elaborate, to add a little more context, but I get nothing. Thatā€™s it. Thatā€™s the prompt.

The notebook I brought with me is sitting in my lap, open to a taunting blank page. My eyes dart around the room nervously, hoping to share that knowing glance with someone else, that ā€œyouā€™re not getting this either? Okay, coolā€ look. 

But everyone else's eyes are on their own notebooks, pens moving furiously, while Iā€™m still stalling.

ā€œWrite in the present tense, as if you are already more you,ā€ the discussion leader adds. ā€œHow would this version of you describe themselves?ā€

I know the prompt is meant to be open to interpretation, but I need more direction. I need an anchor for this exercise, so I desperately try to think of a time I felt like the most me. A solo trip to LA a few summers ago comes to mind, and I start writing, hesitantly.

I am caring and compassionate.

I am playful and flirtatious.

I am curious. 

Andā€¦ thatā€™s all Iā€™ve got.

As a self-discovery nerd whoā€™s made a career out of helping others develop, Iā€™m a little embarrassed by how little comes to mind when I have to describe myself.

Iā€™m so grateful when a cell phone timer snaps us back to reality, and we can finally move onto something a little less confronting. Weā€™re making Hamentashen. 

Back home with some extra baked goods, my mind is more alive with flashbulb examples of #MoreJanel: 

Giving my all on a creative project assignment in grade school; 

Killing it at my favorite college internship; 

Heading into a music festival solo and having the time of my life

Introducing myself to a handsome stranger on a city rooftop.

I feel ready to expand on the half-baked scribbles in my notebook. 

I make people laugh and feel comfortable, appreciated, and special. Iā€™m a nurturer.

I am driven to deliver my best, most creative work. I find flow in the creative parts of my work and go above and beyond to produce something Iā€™m proud of.

I am silly and lighthearted, kinda foolish, a little ridiculous.

I explore for the sake of exploration.

I am expressive. I write, I dance, I sing (off-key), I doodle, I debate, I collage, I build.

I take pride in my confidence and my strengths, my hopefulness and my drive, and Iā€™m not afraid to let people see this.

If 2020 has you feeling less like yourself, try this exercise to come back to your foundation. I really want to know- what would it mean to be more you? Drop examples (in first person, natch) in the comments below and ā€œlikeā€ the ones from others that resonate with you.

Keep going (idk, what do we think of this sign-off?), 

Janel

Reply

or to participate.